5 Things to Think About When Considering a New Website
In the digital age, updating your website is one of the best ways to invest in your business or organization. Whether you’re just thinking about giving your website a facelift, a full rebrand, or you’re starting from scratch, here are 5 things to think about when considering a new website.
1. Your website is often the first impression a new customer has of your brand….make it count!
An up-to-date website is an excellent tool for boosting your brand image. Designing your website with your brand standards in mind will help form brand identity and brand voice. The look and feel of your website should match your brand standards, social media posts, and other assets. When your brand’s identity and voice are clear, it will be easier and more comfortable for your audience to connect with your business/organization on all platforms.
2. A clean, easy to navigate, and secure website increases customer, client, and donor trust.
A new or refreshed website is also great for increasing your customers’, clients’, and donors’ trust in your business or organization. Be sure to include examples of your expertise on the website, such as an FAQ page or blog. You can also share awards, affiliations, and testimonials on your website to help establish credibility. From a technical standpoint, using Https with an SSL (Secure Socket Layer) shows visitors that the site is secure (and that you value their security).
3. Modern design promotes professionalism and produces results.
Keeping your website design fresh serves several important purposes. An attractive website draws new visitors in, resulting in more website traffic (which is good for SEO). Adding interactive features to your site increases visitor engagement and time spent on your website. A modern appearance shows clients, customers, and donors that your business or organization keeps up with trends and research.
4. Responsive technology is essential for a positive user experience.
Using responsive technology for website development is critical for making sure your website looks professional across all browsers and devices. In fact, 49% of all website traffic comes from mobile platforms in the US. Use flexible layouts to dynamically resize the website layout to any width, media queries to allow designers to specify different styles for different browsers and devices, and flexible media to make media scalable according to screen size.
5. Great User Experience = More Conversions
Making sure your website is easy and enjoyable to use is a key part of its effectiveness. A great user experience improves your website’s SEO by boosting traffic, and enhances the engagement of website visitors. If your website creates a positive, memorable experience for users, it has the potential to set you apart from your competitors.
A website project is a big undertaking, but the benefits are substantial! Not sure where to get started? Reach out – we’re happy to audit the current functionality of your website and make recommendations for next steps. Click here to contact us!